In the bustling world of health tech, I led the charge in growing a company's LinkedIn followers from 10,000 to 30,000 in two years.

My strategy focused on creating relatable content that resonated with a broad audience, making social media a key driver of brand interaction. Social media became the second-highest source of high-quality leads, right after word-of-mouth.

I've developed the personal brands of more than 10 specialists from various fields.

Most recently, I worked with a Chief People Officer, growing her following and enhancing her industry authority.

For a Chief Nursing Officer, I increased her social media following by 35%, elevating her as a leading voice in her sector. I also guided the CEO of a startup, growing their LinkedIn following by 20% in three months through strategic thought leadership content.

For a pioneering L&D platform, tyllr, I led the social media strategy, helping them grow their LinkedIn following to over 1,000 within six months.

I created buzz around the product's launch, coordinating founder-led content and educational posts, turning LinkedIn into a significant growth channel.

I supported an environmental company by using LinkedIn to announce a significant deal, generating conversations and excitement.

By using their executive team’s personal profiles, we created a ripple effect of engagement, replacing the traditional PR route and driving more authentic conversations.

Recently, I worked as a personal brand coach for a Managing Director with 30 years of experience in Diversity, Equity, and Inclusion (DEI).

We created a content plan that consistently delivered three posts a week, generating over 20,000 monthly impressions and solidifying his presence as an industry thought leader